Broadcast with the BBC
The BBC sees the 'digital revolution' as a time of social change which will see the community being far more involved in broadcasting and broadcasters than ever before. Listeners and viewers no longer need to plan their lives around programme schedules, but expect to be able to access broadcasting services 'on demand', and across a variety of 'platforms' including PC's, mobile phones and iPods.
The BBC has provided learning opportunities since it was first set up in 1926 and so has an 'education heritage'. Today, this is being extended with the creation of Open and Learning Centres across the country, and Learning Buses which take the same services to more distant rural communities. The BBC now has nine Open Centres of which Leicester is the most recent. Two further centres will open during 2006 in Liverpool and Middlesborough and two more buses will hit the road in the south.
In each area the BBC works with local colleges and learning partners to offer a wide range of opportunities for every community to take up. The objectives are to work more closely with communities - those of passions, geography and interest, to reach new audiences, to make face-to-face contact with people who are not current users of the BBC's services and to develop media literacy by giving audiences creative skills and the digital confidence to make their own broadcast material.